02 · Superbowl Campaign
SECOND SCREEN
STARE DOWN
Client
Mars Snacking
Role
Creative Producer
Scope
In-House Production
Year
2025
D&AD Yellow Pencil Winner
The TV Spot
Designed to capture the 79% of football fans scrolling on their phones during the Super Bowl, the Twix Second Screen Stare Down campaign challenged viewers to an interactive mobile staring contest with iconic rap duo the Ying Yang Twins for a chance to win two solid gold bars.
▲ CLICK THE SCREEN TO PLAY THE COMMERCIAL
My role
Taking this high-profile project from initial concept to final delivery in a rapid two-week window required managing the entire physical production and post-production solo. While collaborating on the initial script concept and talent management, all budget execution, production logistics, on-set filming, and final editing were handled single-handedly to meet the tight deadline.
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