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03 · Superbowl Campaign

SKITTLES:
DELIVER THE
RAINBOW

Client
Mars Snacking
Role
Creative Producer, Social Capture, and On-Set Photographer
Scope
Campaign · end-to-end
Year
2025
Clio Award Clio Award & One Club Grand Prix Winner

The TV Spot

'Deliver the Rainbow' embodies the Skittles brand philosophy of disrupting the mundane with vibrant, unapologetic absurdity. By transforming a standard delivery scenario into a bizarre, unpredictable visual experience, the idea highlights the candy's role as a catalyst for joyous weirdness. 

▲ CLICK THE SCREEN TO PLAY THE COMMERCIAL
My role

Managed the end-to-end execution of this campaign, balancing fiscal responsibility with high-level creative production. Pre-production focused on strict oversight of the production budget to ensure maximum resource efficiency.

On-set and post-production duties involved directing social media and teaser creative while personally executing all interview filming, photography, and green screen production. This hands-on approach ensured total visual consistency across all assets. Final delivery resulted in a cohesive content suite tailored for high-impact social distribution.

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